Many businesses practice responsibility, but IntoxBox is in the business of responsibility. The product was conceived as a privatized solution to a social problem. Drunk driving has long plagued US culture, claiming over 12 thousand lives each year, many of whom are innocent victims. A lot has been done to raise awareness to the problem, yet there still remains a major dilemma: people don’t know when they’ve reached the legal limit. Jon Cummings, of Minnesotans for Safe Driving, puts it best, “Everyone knows when they are at a .20 and shouldn’t be driving. The problem is that most people can’t tell the difference between a .04 and a .12.” We know there are irresponsible people that will continue to knowingly drink and drive, but we believe that most people are responsible and wouldn’t take the risk of driving if they knew they were above the legal limit. The IntoxBox lets you know when you shouldn’t be driving and makes it an easy decision for most people.